PORTFOLIOS THAT SELL
by Selina Oppenheim
Evening SEMINAR
Friday , March 19th, 2004
Social 6:00 PM
Program 6:30 PM
All day WORKSHOP
Saturday, March 20th, 2004
9:00 AM till 6:00 PM
Location:
The Art Institute of Atlanta
6600 Peachtree Dunwoody Road, N.E.
100 Embassy Row
Atlanta, GA 30328
770.394.8300
Evening Seminar
The evening program conducted by consultant/author Selina Oppenheim is
a two-hour introduction to the steps that photographers must take when
looking to build a vision based portfolio that will sell. Backed by a
visual power point program chock full of client examples, Selina will
review the following steps:
• Developing your vision
• Creating a positioning statement
• Understanding your buyers photographic needs
• Editing existing work for your new portfolio
• Creating new images
• Paginating and placement of final imagery
• Housing your portfolio
Come join Selina and learn how to develop a portfolio that will communicate
your visual message to your market.
Copies of Selina's best selling book "Portfolios That Sell "(c
2004 AMPHOTO Books) will be available for purchase and Selina will be
available for book signing at the end of the presentation.
All Day Workshop (Open to 25 photographers)
Hands-on Portfolio Workshop with Selina Oppenheim
Take a huge leap forward this year and commit to building a portfolio
that will sell your visual talent to clients. How? By joining consultant
and author Selina Oppenheim (Author of PORTFOLIOS THAT SELL) as she leads
you and 24 other photographers through the steps of creating a portfolio
that sells.
You will work in small groups throughout the day as you begin to develop
your new portfolio. You will be using your current work and assignments
that Selina will ask you to produce prior to the workshop. You will leave
with:
• Your own personal positioning statement
• Information on client markets appropriate to your vision
• An inventory of existing images in your portfolio that are truly
appropriate for
your new book
• New shot ideas
• Portfolio format options for your book.
• 35 pages of handout material that details the steps to take when
building a
portfolio that sells
As a group we will all review 5 completed portfolios, all with different
housing formats, that are currently selling in the marketplace.
This is an intense all-day program that wills kick-start your portfolio
building process. A current portfolio is not needed. Selina will send
all pre-registered attendees a letter detailing what you will need to
do to prepare for the day.
Visit the APA/Atlanta web site - www.apaatlanta.com
- and follow the link to NEWS & EVENTS for more details and to PRE-REGISTER
APA Members:
FRIDAY seminar $15 (APA Student Members $10)
SATURDAY workshop $125 (Friday included free)
All others:
FRIDAY seminar $30
SATURDAY workshop $195 (Friday included free)*
* Join as a new APA member and save $70 on this great workshop.
Sponsors: Nicole
Andersen BOOKARTS and PhotoServe
Selina will also be available for consultations while she's in Atlanta.
If you're interested in working directly one-on-one with her, please call
Port Authority at 978.263.6822 or visit www.1portauthority.com
for more info.
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