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APPLYING SUCCESSFUL LEVERAGE TO YOUR BUSINESS:
An Intensive Evening of Discovery and Fresh Information
in CHARLOTTE, NC
Tuesday, April 20th, 2004
Social 6:00 PM
Program 6:30 PM
Location:
Mitchell
Kearney's Studio
520 Elliot St., Suite 107
Charlotte, NC 28202
704.377.7662
first step philosophy
Barn-raising For Success: Owning your proactive community
“…when people come together everyone gets a barn.” –
Tim Olive
Our brand is what we sell. Not just our photographs. Today more than ever,
our perceived brand is based on our ability to build powerful relationships
- which become levers for us to succeed.
Such is the case with our community. Our community is our brand. This
program proactively illustrates that when a community owns their brand,
and shares in the accountability for that brand, everyone’s value
is raised.
This participatory program is an introduction to the principles of proactive
team-building, problem-solving and it’s about how individual photographers
can each prosper by helping each other build value within their community.
Conducted by Tim Olive, APA’s VP of Mission and Effectiveness, and
founder of the APA Success Teams along with special guest George Fulton,
APA National President, this will immensely inspire you to understand
your power as an individual to create powerful personal change by working
in community with others.
Presented by Tim Olive
with George Fulton
second step infusion
Proactive Digital Delivery: Anatomy of a partnered workflow
“…the pudding is in the proof.” – George Fulton
There’s a good place to start a workflow – before the beginning.
In this program, photo-illustrator and APA National President, George
Fulton, with special guest Tim Olive, takes you through his personal workflow
starting before his first digital file was ever delivered. Before deciding
to deliver digitally, George studied his market and designed a workflow
that would:
• create additional value for his clients by providing an accountable
cmyk workflow
• create fresh creative approaches
• create additional and measurable revenue for his business
• parallel and reinforce the licensing model seamlessly
Digital delivery isn’t for everybody, but it’s here, and it’s
pervasive. And if we are going to do it, we should consider the importance
of each step within the framework of the big picture - partnering with
our clients to provide unquestionable value. From the initial phone call
for the estimate to the delivery of the final proof. George will explain
in detail and with handouts – his thought process behind his system
of partnering with his clients and vendors in a successful way, all the
while enabling more effective licensing.
Presented by George
Fulton with Tim Olive
Visit the APA/Atlanta web site - www.apaatlanta.com
- and follow the link to NEWS & EVENTS for more details (including
presenter bios) and to PRE-REGISTER
APA members $15
Non-members $30*
APA student members $10
* Join
as a new APA member and get in free!
We are proud to announce that APA/Charlotte is a newly formed
associate chapter of APA, a partnering chapter of APA/Atlanta. Many thanks
to those on our new chapter working team who have diligently brought this
chapter to its new beginning. A very special thanks is due to Doug Workmaster,
APA Department Chair for New Chapter Development, Chair APA/San Francisco.
His hardwork and care have made this new chapter possible.
More Information on APA
www.apaatlanta.com
www.apanational.org
Contact Your Local APA/A Office
http://www.apaatlanta.com/contact.shtml
Join APAnet (free business discussion forum)
http://www.apanational.org/apanet/index.html
Join APAdigital (free digital discussion forum)
http://www.apanational.org/apadigital/index.html
WRAPAROUND (new national APA
magazine)
http://www.apanational.org/wraparound.html
APA|NOW (new national APA newsletter)
http://www.apanational.org/news.html
APAinsures (new national APA insurance)
http://www.APAinsures.com
APApayroll (new national APA payroll)
http://www.smithandstilwell.com/apa/index.html
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Copyright (c) 2004 APA/Atlanta
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